Last updated: September 4, 2025

Laneus operates this store and website, including the information, content, features, tools, products, and services, in order to provide you, the customer, with an appropriate shopping experience (the "Services"). Laneus is supported by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or conduct any other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read and understood this Privacy Policy and how we collect, use, and disclose your information.

Personal Data We Collect or Process

When we use the term "personal data," we refer to information that identifies or is reasonably linked to you or another person. Personal data does not include information collected anonymously or anonymized so that it cannot identify you or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such data, depending on your interaction with the Services, where you live, and as permitted or required by applicable laws:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial data including credit card, debit card, and financial account numbers, card payment data, transaction details, payment methods, payment confirmation, and other payment-related details.
• Account data including username, password, security questions, preferences, and settings.
• Transaction data including items you view, add to your cart, wishlist, purchase, return, exchange, or delete, and your past transactions.
• Communications with us including information you provide in communications with us, such as when you contact customer service for a dispute.
• Device information including device, browser, or network information, IP address, and other unique identifiers.
• Usage information including details about how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide your personal data to us;
• Automatically through the Services including from your device when using our products or services or visiting our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement specific technologies and they collect or process your personal data on our behalf;
• From our partners or third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may collect and use your personal data for the following purposes:

• To provide, personalize, and improve the Services. We use your personal data to provide you with the Services, enforce our agreement with you, process your payments, fulfill your orders, remember your preferences and interests, send account-related notifications, handle purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience (e.g., product recommendations). This may include using your personal data to personalize and enhance the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending marketing, promotional, or advertising communications via email, text, or mail, and showing you online ads for products and services within our Services or on other websites, including based on items you have purchased or added to your cart and other activity within the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a safe shopping and payment experience, detect, investigate, or act on fraudulent, illegal, unsafe, or harmful activities, and protect public safety and our Services. By choosing to use the Services and creating an account, you are responsible for protecting your credentials. We recommend that you do not share your username, password, or other access data with anyone.
• Communications with you. We use your personal data to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
• Legal purposes. We use your personal data in compliance with applicable laws or in response to valid legal proceedings, including requests from authorities or government agencies; to investigate or participate in testimony, potential or ongoing litigation, or other legal processes; to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes under this Privacy Policy. Such circumstances include:

• With Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, storage, order fulfillment, and shipping).
• With business and marketing partners to provide you with services and marketing communications. For example, we use Shopify to deliver personalized ads through third-party services based on your online activity across merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we not share your data for personalized or targeted advertising purposes. You can exercise this opt-out right here.
• When you request or authorize us to share specific information with third parties, for example to ship your products, or when using social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in compliance with legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and policies; and to protect or defend the Services, our rights, and those of our users or others.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data relating to your access and use of the Services in order to offer and improve them. To provide and improve the Services for you, the data you submit through the Services will be transmitted and shared with Shopify and third parties that may be located in countries other than your own. Furthermore, to help you protect, grow, and enhance your business, we use certain advanced Shopify features that incorporate the data and information you provide through your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests regarding your data rights for such purposes. For more information about how Shopify uses your personal data and your rights, please see the Shopify Consumer Privacy Policy. Depending on your location, you may exercise specific rights regarding your personal data here: Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites or online platforms. If you access websites not affiliated with or controlled by us, you may need to accept their privacy and security policies and terms. We are not responsible for the privacy or security of such sites or for the accuracy, truthfulness, or reliability of their content. Information you share in public or semi-public contexts, including on third-party social platforms, may also be viewed by other users of the Services or those platforms, without restrictions on their use by us or others. Including such links does not imply our endorsement of their content, owners, or operators, except as disclosed within the Services.

Children’s Data

The Services are not intended for use by minors, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the information below to request deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" (as defined by applicable law) of personal data from individuals under 16 years old.

Data Security and Retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, data you transmit to us may not be secure during transmission. We recommend using secure channels when communicating confidential or sensitive information to us.

The retention period for personal data depends on several factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have one or more of the following rights regarding your personal data. These rights are not absolute and may only apply in certain circumstances, and we may deny your request within the limits allowed by law.

• Right of access/knowledge. You may have the right to request access to the personal data we hold about you.
• Right to deletion. You may have the right to request that we delete your personal data.
• Right to correction. You may have the right to request correction of your personal data.
• Right to portability. You may have the right to receive a copy of your personal data and request that we transfer it to a third party, in certain circumstances and with specific exceptions.
• Right to opt-out of sale or sharing for targeted advertising. Depending on your location, you may have the right to opt out of the "sale" or "sharing" of your personal data or its processing for "targeted advertising" as defined by applicable privacy laws. You can exercise your opt-out right here. If your browser has a Global Privacy Control signal enabled, we will treat that as an opt-out request for the device and browser you use. If we can associate that device with a Shopify account, we will apply the opt-out to that account as well. For more information on Global Privacy Control, visit https://globalprivacycontrol.org/. Aside from this, we do not recognize other "Do Not Track" signals.
• Communication preferences management. We may send you promotional emails, and you may opt out at any time using the unsubscribe option included in our emails. Even if you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

You may exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal data and your rights related to data processed by Shopify, please visit https://privacy.shopify.com/en. We will not discriminate against you for exercising these rights. Before processing your requests, we may need to verify your identity within the limits permitted by law. In accordance with applicable laws, you may appoint an authorized agent to make requests on your behalf. Before accepting a request from an agent, we will require proof of authorization and may ask you to verify your identity directly. We will respond to your request within the time limits required by law.

Complaints

If you have complaints about how we process your personal data, please contact us using the information below. Depending on where you live, you may have the right to appeal our decision or to report your complaint to your local data protection authority. For the EEA, you can find a list of supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on trusted transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the UK authorities, unless the data is transferred to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We will update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on our website, change the “Last updated” date, and provide notice as required by law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any rights you may have, please call us, email customercare@laneus.it, or contact us at VIA STRASBURGO 11_13_15, BARLETTA, BT, 76121, IT. For the purposes of applicable data protection laws, we are the data controller of your personal data.